Since its inception in February 2020, Apollo 24|7, India’s leading omni-channel digital health platform has been committed to transforming access to care through technology – delivering seamless, integrated services across doctor consultations, diagnostics, medicine delivery, and wellness. Telangana, with its robust digital infrastructure and health-conscious population, has emerged as one of its top-performing markets.

• 900+ Apollo Pharmacy stores across Telangana, with 500+ in Hyderabad
• Most residents in the state have a store within 1–2 km, ensuring easy access
• Approx. 4.5 million pharmacy orders served monthly across physical and digital channels
• Hyderabad accounts for 17% of total pharmacy orders
• 80,000+ orders delivered within 19 minutes across select Hyderabad pin codes.

Telangana, and particularly Hyderabad, holds strategic significance for Apollo 24|7’s expansion journey. With over 900 Apollo Pharmacy stores in the state of which 500 are in Hyderabad, the dense retail footprint ensures that most residents live within 1–2 km distance of an Apollo pharmacy enabling safe and timely access to genuine medicines. Apollo 24|7, the online platform currently fulfils over 4.5 million pharmacy orders monthly across digital and physical channels. Hyderabad has evolved as the top-performing market with 17% pharmacy share in India for the company.

Apollo 24|7 also announced strong traction following the launch of its 19-minute medicine delivery service, a first-of-its-kind quick commerce initiative in Indian healthcare. Since its introduction across select Hyderabad pin codes, the platform has successfully fulfilled nearly 80,000 orders within the 19-minute window. Building on this momentum, the service will soon be expanded across Hyderabad and gradually rolled out across other parts of Telangana. Mr. Madhivanan Balakrishnan, CEO, Apollo HealthCo, said, “Telangana is a vital part of our digital healthcare strategy. With a tech-savvy population, widespread mobile penetration, and strong demand for quality care, the state presents a powerful opportunity to deliver on our vision of integrated, accessible and affordable continuum of care. We aim to further deepen our reach and impact here.” 

Apollo 24|7’s Foray into Insurance

As part of its mission to make quality healthcare not just accessible but also affordable, Apollo 24|7 Insurance services (a fully owned subsidiary of Apollo HealthCo) has secured regulatory approval to operate as a corporate agent and will soon begin distributing Health, Life, and General Insurance products on its platform for its customers. The platform aims to offer customers of Apollo HealthCo, customized insurance solutions truly aligned to their health and life needs. With deep investments in AI and access to rich health data across customer journeys, Apollo 24|7 insurance service is uniquely positioned to help individuals and families choose plans that are comprehensive and relevant.

The company has already completed a successful pilot and plans to launch insurance products from 12 insurers within the next two months. All plans will be bundled with exclusive Apollo benefits, with a strong focus on distributing OPD coverage in future. The company targets ₹80 crore in revenue in the first year of operations.

“Access to care means little without affordability. With our entry into insurance distribution, Apollo 24|7 Insurance services will help customers choose plans that truly match their health needs. Backed by AI and rich health insights, this marks a big step in making healthcare more personalized, affordable, and integrated for every Indian,” said Mr. Madhivanan Balakrishnan.

Introducing India’s First Health-First Credit Card

To address the challenge of payment friction in healthcare, Apollo 24|7 announced the upcoming launch of India’s first health-first credit card designed to simplify payments and reduce healthcare costs for its millions of customers.

Developed in collaboration with one of India’s leading credit card issuers, the card will offer exclusive benefits from medicines and diagnostics to doctor consultations and wellness services. Deeply integrated with Apollo 24|7, it will simplify the way customers pay for healthcare and reward them with unique benefits across the continuum of care within the Apollo ecosystem. Targeting Apollo HealthCo’s 150 million strong user base, the card is expected to launch within the next fortnight.

Ultimate Health Challenge Program

A unique offer where every individual who undertakes a preventive health check package and subsequently receives a 100% positive health report will get the full value of their health package refunded.

Launching the Ultimate Health Challenge to Drive Preventive Health Practise

Insights from Apollo 24|7’s ongoing India Health Study reveal a concerning trend that many Indians continue to overlook the importance of regular and timely preventive health checks. In its role as the Health Keeper of the Nation, Apollo HealthCo has launched the ‘Ultimate Health Program’ – a first-of-its-kind preventive health initiative available on the Apollo 24|7 platform. Under this program, customers who undergo a preventive health check and receive a 100% positive report will be refunded the full value of their health package.

This initiative is a bold step towards promoting a culture of proactive health management, encouraging individuals regardless of their current health status to prioritize early detection and wellness.

“At Apollo 24|7, we believe prevention is the first step to true healthcare. The Ultimate Health Challenge is our way of encouraging every individual to prioritize early detection and wellness. By rewarding proactive health checks, we’re building a culture of prevention and a healthier India,” said Mr. Madhivanan Balakrishnan.

The Ultimate Health Challenge will be live on the Apollo 24|7 app from today, empowering individuals to take charge of their well-being through early detection and informed choices.

“As the Health Keeper of the nation, we’re determined to bridge the gap in preventive healthcare by rewarding health-first behaviour and offering seamless, digital tools for timely care. With the launch of our credit card and insurance offerings, Apollo HealthCo is unlocking the next phase of consumer-centric healthcare ecosystem by integrating health financing with trusted care delivery. This strategic expansion not only strengthens our omni-channel approach but also completes the continuum of care,” added Mr. Madhivanan Balakrishnan.