Muscle & Strength India, one of the country’s leading retailers of fitness supplements & nutritional products has won the prestigious award for Upcoming Franchisor of the year – Health & Fitness category at Franchise Awards 2025 held recently at Yashobhoomi, India International Convention and Expo Centre, Delhi. Reaching a momentous milestone, the Franchise Awards 2025 marked two decades of honoring leaders in Indian franchising across different categories. This year, the spotlight was on organizations that have demonstrated exceptional business skills, dedication, and success in the franchise game through innovation & persistent efforts. Muscle & Strength India is looking to expand aggressively in the country through franchisee route as it seeks to deepen its presence in India’s growing nutritional supplement space.
Muscle and Strength India currently has stores spread across multiple cities and has the widest range with over 1000 fitness supplements and nutrition products from 42+ brands. These products are used for athletic performance, fitness and overall wellness.
Commenting on this recognition, Mr. Praveen Chirania, Founder, Muscle and Strength India, said, “We wish to dedicate this award with our incredible staff & franchisees, who share our vision and are driven by the same pursuit of excellence, thereby making significant contributions to the franchise business model. In a short span of time, Muscle & Strength India has already made its mark with its authentic and genuine products. Our unwavering commitment towards genuine and economically priced supplements and consumer-focused innovation has increased consumers’ trust in our brand. We are also elated that our commitment in the industry has been recognized, and we thank the organizers for conferring us with this esteemed award”.
“Franchise India 2025 was one of the biggest networking events for brands and investors which was designed to foster strategic partnerships, drive business growth, and empower decision-makers with invaluable insights. While Muscle and Strength India has won numerous awards in the past, this recognition is definitely one of the most notable for the brand as it follows a rigorous selection process. This award will strengthen our commitment and going forward, we aim to launch products in various variants, focusing on different health and wellness categories and segments.” adds Praveen.
“We are incredibly proud to receive this award. It’s a testament to the hard work and dedication of our entire team, who consistently strive to create a brand that resonates with our customers. This recognition is not just an honor, but a reflection of the positive impact we’re making in the industry. We’re also excited to continue building on this success and taking our brand to new heights in the years to come.” said Mr. Akhil Mahajan, Chief Marketing Officer, Muscle & Strength India.
Muscle and Strength India offers a comprehensive range of genuine high-quality fitness supplement and nutritional products across categories such as proteins, vitamins, minerals and herbal supplements etc manufactured by international fitness brands under a single roof.
