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TATA AIA Life Insurance Logo
New Age Habits, Traditional Values: Gen Zs Lead the Charge on Term Insurance for Financial Security
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Tag: Gen Z

Health Insurance
Know Your Health Team

New Age Habits, Traditional Values: Gen Zs Lead the Charge on Term Insurance for Financial Security

Despite being digital natives, India’s working Gen Zs are emerging as a surprisingly pragmatic generation—especially when it comes to financial protection. A new study by Tata AIA Life Insurance, conducted with NielsenIQ, reveals that term insurance has become the top financial priority for this cohort, driven by a strong desire for long-term security, affordability, and simplicity. Titled ‘New Age […]

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